Novem deploys Creatio across five branches in six weeks

By AI, Created 10:20 AM UTC, May 20, 2026, /AGP/ – Mexico water infrastructure company Novem rolled out Creatio to its five largest branches in six weeks, aiming to unify commercial operations and improve visibility across sales and projects. The move gives Novem a standardized execution model as it expands in Mexico and beyond.

Why it matters: - Novem’s rollout shows how a large, project-driven industrial business can replace fragmented tools with a single commercial execution model. - The deployment is designed to improve pipeline visibility, customer coordination and branch-level governance without adding operational complexity. - Faster, more disciplined commercial execution matters in infrastructure markets where projects depend on speed, coordination and accurate reporting.

What happened: - Creatio said Novem deployed its platform across its five largest branches in six weeks. - Novem is one of the largest companies in its corporate group and a leading provider of water infrastructure solutions in Mexico. - The company operates nationally in Mexico and also has a presence in Miami and Brazil. - Novem used Creatio to orchestrate commercial workflows and standardize sales operations across branches.

The details: - Before the rollout, Novem relied on fragmented tools and manual processes that limited visibility into pipeline performance, customer interactions and cross-branch coordination. - The deployment centralized customer and project visibility. - The rollout standardized pipeline management across branches. - Creatio’s no-code architecture and embedded process orchestration helped Novem structure workflows before configuration began. - Ricardo Gonzalez Saenz, Novem’s Commercial Operations Director, said the six-week go-live across five major branches would not have been possible without Creatio’s flexibility and speed. - Gonzalez Saenz also said Novem wanted a more dynamic platform to stay closer to customers and make the sales force more effective. - Creatio said the implementation strengthened pipeline governance and improved operational transparency across regions. - Creatio’s platform now supports Novem’s commercial operations through agentic automation, structured decision paths and execution discipline. - Novem sells piping, water treatment systems, pumping equipment and pool technologies through a multi-branch commercial network.

Between the lines: - The rapid go-live suggests Novem prioritized operational control over a drawn-out technology rollout. - The deployment also points to growing demand for no-code systems that can be configured around existing commercial processes instead of forcing heavy customization. - For a company managing branch-based, project-led sales, better governance can matter as much as new customer acquisition.

What’s next: - Novem is now using Creatio as a scaled commercial layer to support continued expansion. - The company is expected to lean on the platform to preserve execution discipline as it grows. - Creatio said millions of workflows run on its platform daily in more than 100 countries.